Ronald Reagan Presidential Foundation & Institute

\*\*This position can be remote or work out of our Simi Valley, CA or Washington, DC offices.\*\*

 

Overview:

The RRPFI is seeking a passionate digital marketer and skilled communicator with a proven track record in managing and growing digital outreach, including (but not limited to) social media channels, websites, and all relevant content, SEO/SEM strategies and tactics, email and newsletter analytics, and more. This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including platforms such as Instagram, YouTube, X, Facebook, and LinkedIn, as well as Salesforce, Canva, Cloud Campaign, and others. The successful candidate will maintain the highest brand stewardship, following RRPFI’s published branding, style guidelines, and ethical standards.

 

Duties & Responsibilities:

* Reporting to the Director of Marketing and Communications, and working alongside the Manager, Digital Content, this role will shape, curate, manage and execute a strong social media
* Reporting to the Director of Digital Strategy and Communications, and working alongside the Senior Manager, Content Development and Media Production, this role will shape, curate, manage, and execute a strong social media strategy that aligns with RRPFI’s branding, with emphasis on growing engagement and followers on Instagram, YouTube, X, Facebook, LinkedIn, Threads, and Bluesky.
* Daily content ideation and creation that highlights President Reagan's life and presidency. This includes (but is not limited to): Archival photos and videos that bring history to life; Tributes to key anniversaries and milestones in President Reagan's legacy; Posts that connect President Reagan's timeless values and wisdom to today’s issues in a meaningful way; and Timely commentary that reflects the Foundation’s perspective on relevant news and events, advancing and promoting President Reagan’s enduring legacy and the principles he championed.
* Understand our target audiences and tailor content to engage, entertain, and inform them, while helping to grow into new markets and channels.
* Launch new digital content on RRPFI website and social channels.
* Write clear, concise, and creative copy for various marketing channels, including our website, email campaigns, social media posts, podcast scripts, and more.
* Work with Chief Marketing Officer, Director of Digital Strategy and Communications, as well as Creative Director to maximize email outreach to constituents by increasing the open and engagement rates.
* Regularly monitor, listen, and respond to social media followers at the right place and time. Repost content from appropriate sources. Engage with subscriber posts, and influencers, as well as utilize research and social listening tools to find like-minded posts on social channels for engagement to grow audiences.
* Monitor SEO, trends, keyword research, google analytics, and web traffic metrics and adjust accordingly.
* With the Director of Marketing and Communications, set Key Performance Indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaigns’ performance against the KPIs.
* Research other company and individual’s content for collaborations, re-posts, and growth.
* Design, create, and manage promotions and social media ad campaigns.
* Develop tactics, plans, and tools that help achieve our business goals.
* Execute social media publishing strategies ensuring that all posts are accurate and on brand.
* Work with our in-house graphic design team to create informative, engaging, and appealing content.
* Analyze trends and leverage social media to align with RRPFI’s growth and the changing digital marketplace.
* Analyze weekly, monthly, and quarterly performance and provide valuable insights, reporting, feedback, and solutions to the Director of Digital Strategy and the CMO.
* Develop and manage daily content for additional social media accounts, including those for the Foundation’s Education Department (Facebook, Instagram, X, and LinkedIn) and the official Nancy Reagan accounts (Facebook and Instagram), ensuring all posts consistently align with the broader mission, voice, and values of the Reagan Foundation.

 

Skills & Qualifications Required:

* The successful candidate must be passionate about President Ronald Reagan’s life, legacy, and principles.
* Proven experience and success in driving subscriptions/followers/growth of channels.
* Proven experience in social media research and strategy for outreach and engagement.
* Proven experience in boosting posts – both organic posts and advertising campaigns.
* Proven experience in effective email marketing campaigns.
* Proven experience in launching new content in a digital realm.
* Bachelor's Degree in Marketing, Public Relations, Communications, or related field, or equivalent experience.
* At least 4 years' experience in social media management.
* Proven success in achieving social media KPIs through effective copywriting, community engagement, and paid advertising.
* Exceptional digital copywriting, content creation, and curation skills.
* Ability to align social media strategies with overall business goals, contributing to growth and success.
* Passionate, driven, and eager to make a real impact!
* Ability to successfully organize, prioritize, and manage multiple projects under strict deadlines.
* Analytical ability to collect, analyze, and use social data to drive recommendations and optimizations.
* Candidates with photography and videography skills are preferred.
* Creative mindset and ability to think outside the box to generate innovative content ideas while staying on-brand.
* Ability to work in a fast-moving organization.
* Excellent written and verbal communication skills.
* Highly organized, detail-oriented, and able to meet deadlines in a fast-paced environment.

 

Salary, Benefits, & Location:

* This is a full-time salaried position.
* This position comes with superb, market-beating benefits, including paid vacation, a health/dental plan, and a generous 403(b) retirement plan.
* The position can be located onsite at our offices in Simi Valley, CA, or Washington, DC. Hybrid and remote options are also available.

 

Work Environment & Physical Demands:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

How to Apply:

Please provide a resume and a thoughtful cover letter (including salary history) to cmo@reaganfoundation.org with the position title in the subject line: Manager, Social Media and Marketing. Please no telephone calls.

 

_The Ronald Reagan Presidential Foundation and Institute is an Equal Opportunity Employer._

Marketing strategies

Digital

Research

Growth

Website content

Digital strategy

Cloud

Analytics

Branding

Internet Advertising

Social media marketing

Copywriting

Project management

Newsletter

Social media strategy

Foundation

Ideation

Salesforce

Canva

Email campaigns

Scripting language

Social media management

Community management

Web Development

SEO keyword research

Google Analytics

Content development

Data

Visual design

Communication Skills

Digital marketing

Community Building

Paid media

Photography

Videographer

Logo Design

Social Listening

Event Promoter

Campaign management

Audience building

Social Media & Marketing Manager