Director of Direct-To-Consumer Marketing

Director of Direct-To-Consumer Marketing Position Summary

Omni-Biotic is seeking a strategic and hands-on Director of Direct-To-Consumer (DTC) Marketing to lead and elevate our direct-to-consumer marketing engine. This person will be responsible for owning strategy and execution across digital marketing channels, customer acquisition, retention, campaign planning, and storytelling—bringing scientific credibility and emotional resonance together in a seamless brand experience.

This role is ideal for someone who has helped a wellness-focused e-commerce brand scale and is eager to take full ownership of driving performance, momentum, and connection with our customers.

Key Responsibilities

• Lead DTC growth strategy and execution across paid acquisition, email, and website optimization
• Manage our DTC marketing team while also operating with a start-up mentality and executing tasks yourself
• Oversee day-to-day campaign management, including content planning, channel execution, and launch coordination
• Drive new customer acquisition through performance marketing, SEO, and affiliate programs—testing new ideas and iterating quickly
• Own retention and lifecycle strategy—ensuring segmentation, timing, and messaging drive repeat purchase and increase LTV
• Manage cross-functional timelines and deliverables, working closely with design, CX, operations, and leadership
• Analyze performance metrics to identify what’s working, what’s not, and where we go next
• Bring curiosity, hunger, and heart to every aspect of the customer journey

Who You Are

• Several years of experience in DTC e-commerce marketing, ideally with a wellness or science-based brand (this can include having consulted in or worked directly in this industry)
• Familiar with Shopify, Klaviyo, Google Analytics, and major ad platforms (Meta, Google)
• Strategic thinker with a roll-up-your-sleeves attitude; comfortable in both high-level planning and tactical execution
• Strong understanding of acquisition funnels, CRO, retention marketing, and performance metrics.
• Strong understanding of brand storytelling, customer psychology, and funnel optimization
• Organized, detail-oriented, and data-driven—with the ability to manage multiple initiatives simultaneously
• Passionate about health, wellness, and helping people feel their best

Location: This is a hybrid role with 1-2 days in person at our Port Chester, NY office location, and the other days working from home. Our office is a 3 minute walk from the Metro North Train station. It's a 45-50 minute train ride from Grand Central.

About Omni-Biotic/Allergosan USA

Omni-Biotic is a leading European probiotic brand powered by 30+ years of scientific research and clinical studies, trusted by medical professionals across the globe. Omni-Biotic offers targeted, highly effective probiotic formulations that support gut health at the root—backed by science and designed for real life.

Our U.S. journey began when co-founder Hannah Kleinfeld discovered the products during her own recovery from chronic Lyme disease. Restoring gut health became a turning point in her healing, and Omni-Biotic played a big part in that. What started as a personal pursuit has become a growing movement—helping others rebuild health at the root cause level with clarity, integrity, and care.

Today, we’re a fast-growing team of passionate, mission-driven individuals who care deeply about health, integrity, and impact. This role is ideal for someone who’s excited to roll up their sleeves, contribute meaningfully across functions, and grow alongside a company that’s redefining wellness from the inside out.