Performance Marketing Manager

Performance Marketing Manager

The Future of Cruising

My Kind of Cruise is transforming how people plan and book their holidays at sea. As the world’s first mobile app to let travellers search, compare and book cruises in under 90 seconds, we are redefining what cruising means for a new generation.

Since launching our first version in January 2022, we have secured investment from Hays Travel, the UK’s largest independent travel agent, which shares our vision of a more accessible, modern cruise experience. Described by Forbes as “the Airbnb of cruises,” we are building a loyal community of customers who value ease, transparency and great value.

We are now an established business, growing quickly with ambitious plans to expand our reach, our technology and our team.

Exciting Times Ahead

Nobody has done what we are doing. Every campaign you launch, every channel you optimise and every insight you uncover will shape an industry-first experience.

The Role

We are looking for an ambitious Performance Marketing Manager to scale our paid acquisition and retention efforts. You will own our digital performance strategy end-to-end, ensuring that our innovative app reaches the right people in the right places while keeping our CPAs healthy and our growth sustainable.

You will join our tight-knit, diverse team and work closely with our Founder and Head of Business

Development to shape the future of our performance marketing, while maintaining the autonomy and

trust you need to lead this effort.

Your Responsibilities

• Plan, launch and optimise paid campaigns across Google, Meta, TikTok and emerging channels
• Analyse campaign data, report performance and continually iterate to improve ROI
• Collaborate with our designers to create compelling ad creatives and landing pages
• Run A/B tests and experiments to unlock new growth opportunities
• Identify fresh performance opportunities and advise on budget allocation
• Present clear insights and recommendations to stakeholders and the wider team
• Stay up to date with trends, tools and best practices in the performance marketing space

About Us

• Minimum of 5 years proven experience in performance marketing, ideally in a B2C mobile app or e-commerce environment
• Minimum of 1 year experience in Cruise.
• Hands-on knowledge of major ad platforms (Meta, Google, TikTok) and analytics tools (GA4, GTM)
• Data-driven and growth-minded, with strong analytical and problem-solving skills
• Comfortable working independently while collaborating within a flat, diverse team
• Clear communicator who can turn complex data into actionable recommendations

Why My Kind of Cruise

Start-ups can be a refreshing environment to work in, and we are no different. Our founder’s outlook means you are trusted to manage your own time with core hours to stay connected. Work-life balance is real here, and so are the perks:

• 100% remote working
• 40 days holiday plus UK public holidays, with Christmas to New Year’s off.
• Latest MacBook
• Discounts for you, friends and family on all cruises
• Quarterly team get-togethers

Ready to Make Waves?

If you are excited to take our user growth to the next level and help redefine what cruising means for the next generation, we would love to hear from you.