Head of Marketing

About Medihive

Medihive is a fast-growing healthtech group operating two distinct, market-leading businesses:

• webdoctor is Ireland’s largest telehealth service with hybrid clinics launching in 2026 and the highest-rated at-scale telehealth platform in the EEA — a recognised consumer brand delivering accessible, high-quality digital healthcare to hundreds of thousands of patients.
• Medihive is our enterprise division, delivering technology infrastructure and digital health solutions to healthcare organisations, insurers, and system partners across the region.

Named on Deloitte’s Fast 50 and backed by leading institutional investors, we’ve raised capital to capitalise on the rapid growth of digital health. We have a big vision and we’re moving fast. This is a rare opportunity to help shape it.

The Role

We’re looking for a commercially sharp, hands-on marketing leader who can operate across two distinct verticals — consumer DTC and enterprise B2B — and do both well. This is not a strategy-and-delegate role. You will set the direction and you will be in the work: building campaigns, driving execution, and delivering results alongside your team.

Reporting to the CEO and working closely with the SVP, Sales and Chief of Staff, you will own marketing across the Medihive group — brand, demand, content, channels, and team.

You Are…

• A dual-track marketer — equally at home building consumer brand and patient acquisition for webdoctor as you are generating B2B pipeline for enterprise partners. You understand these are different games and you know how to play both.
• Genuinely hands-on — you write briefs, review creative, pull performance data, and ship. You hold yourself to the same standard you hold your team.
• AI-native — you use AI tools actively in your work: content development, campaign iteration, market intelligence, personalisation. Not as a novelty — as a force multiplier.
• Commercially driven — you connect marketing activity to revenue outcomes and hold yourself accountable to numbers, not just output.
• Healthcare-curious — you may come from healthtech or an adjacent regulated sector (fintech, insurance, pharma, wellness). What matters is that you’re genuinely interested in digital health and motivated by the mission.
• A builder — you want to create something, not manage what exists. You thrive in fast-moving environments where your decisions have real impact.

What You’ll Do

Dual-Vertical Marketing

• Own marketing strategy for webdoctor & hybrid clinics (DTC/consumer) and Medihive B2B (enterprise/partner) — distinct approaches, coherent group positioning
• Drive patient acquisition, engagement, and retention for webdoctor across digital channels
• Build pipeline and support enterprise sales for Medihive B2B with targeted campaigns, content, and sales enablement
• Establish and protect a strong, consistent brand voice across both verticals and all markets

Execution & Delivery

• Plan and execute campaigns end-to-end — digital, content, CRM, events, and partner channels
• Use AI tools to extend team capacity: content generation, campaign optimisation, reporting, and personalisation at scale
• Analyse performance data and act on it quickly — conversion rates, CAC, pipeline contribution, ROI
• Own and allocate the marketing budget with rigorous commercial discipline

Team & Leadership

• Build, lead, and develop a high-performing marketing team — hire well, coach actively, set a high bar
• Partner closely with Revenue and Sales to align on pipeline goals and close the loop on results
• Report regularly to the CEO on marketing performance, market dynamics, and strategic priorities

What We’re Looking For

• 8+ years in marketing leadership, with experience across both consumer/DTC and B2B contexts
• Background in healthtech, medtech, or an adjacent regulated sector (fintech, insurance, pharma, wellness) — or a compelling reason why your experience transfers
• Proven track record in a scale-up or high-growth environment where you’ve had to build as well as run
• Hands-on digital marketing experience: SEO/SEM, paid social, email/CRM, content, and attribution
• Practical, current experience using AI in marketing workflows
• Team leadership and budget ownership experience
• Comfortable with HubSpot, Google Ads/Analytics, Meta, and modern productivity tools

What You’ll Receive

• Competitive salary
• Flexible holiday entitlement
• Unlimited medical consultations via webdoctor for you and your family (ROI-based employees)
• Remote-first working with home-office set-up budget
• High-performance Apple hardware
• Pension scheme
• Quarterly in-person offsites with the leadership team

Candidates must be based in the Republic of Ireland or the United Kingdom.