Sales & Event Marketing Specialist

Job Title: Sales & Event Marketing Specialist

Location: Remote (Travel Required - U.S. based Salesforce & Industry Events)

Department: Sales & Marketing

Reports To: Director of Sales

About Us

Madison Avenue Consulting is a remote-first Salesforce partner offering both professional services and our Salesforce-native healthcare solution, Pulse. Our team is growing rapidly, and we're expanding our visibility through industry events, Salesforce collaboration, and product marketing.

Role Summary

We're hiring a Sales & Event Marketing Specialist to lead and coordinate event strategy, marketing execution, and field-level outreach across two brand identities: Madison Avenue Consulting (services) and Pulse (product). This role will focus heavily on event planning and branding for Madison Avenue while also collaborating with the Pulse product team on go-to-market strategy, demo logistics, and Salesforce ecosystem engagement.

This is a hybrid marketing role for someone who thrives at events, enjoys bringing a brand to life, and is comfortable working cross-functionally across product, sales, and partner marketing teams.

Requirements

Key Responsibilities

For Madison Avenue Consulting (Services):

• Plan and coordinate presence at industry events, Salesforce World Tours, Basecamps, and Dreamforce
• Oversee booth design, collateral creation, shipping logistics, and brand consistency for services
• Collaborate with Sales to organize Lunch & Learns, QBRs, and webinars promoting our service capabilities
• Work with BDRs to execute post-event follow-up campaigns and manage lead pipelines in Salesforce CRM.

For Pulse (Product):

• Support the Pulse Product Strategy team with messaging, branding, and event presence
• Attend Salesforce Tower Lunch & Learns and product-focused events to evangelize Pulse
• Collaborate with Product and Sales Engineers to coordinate demos and gather market feedback
• Assist with crafting product narratives, competitive positioning, and success stories tailored to healthcare providers
• Maintain alignment with Salesforce Partner Managers to increase visibility and influence within Salesforce sales teams.

Ideal Candidate Profile

• 3+ years in B2B marketing or event management, ideally in the Salesforce ecosystem
• Prior experience supporting or marketing a Salesforce ISV, PDO, or Consulting Partner is highly valued
• Skilled at organizing field events, managing logistics, and coordinating internal stakeholders
• Comfortable attending events, building on-site relationships, and supporting live presentations
• Strong understanding of Salesforce partner dynamics and event structures (e.g., World Tour, Dreamforce)
• Familiar with tools like Salesforce CRM, HubSpot, or other marketing automation platforms.

Bonus Points For

• Existing relationships with Salesforce AEs, RVPs, or Partner Managers
• Experience in healthcare or health tech marketing, especially in home care or behavioral health
• Proven ability to deliver strong brand messaging across product and service lines
• Ability to produce light graphic or content materials for event promotion

Benefits

Why Join Us?

• Help shape the marketing presence for a growing Salesforce Partner and ISV
• Influence product messaging and partner engagement from the ground up
• Travel to key events and be at the front line of our client and partner relationships
• Work closely with a fun, mission-driven, and collaborative team across the U.S