Lifecycle Marketing Specialist

Are You a Data-Driven CRM Marketer Who Loves Owning the Whole Funnel?

Do you love owning campaigns from idea to execution? Are you hands-on with email, push, and SMS—and not afraid to dive into data, personalization logic, or complex customer journeys?

If that sounds like you, keep reading

We’re hiring a Lifecycle Marketing Specialist for our client in the wellness tech industry—someone who thrives when building and optimizing full-funnel CRM campaigns that actually move the needle.

This is a remote, full-time opportunity for candidates based in the Philippines (working EST hours).

What You’ll Be Doing

You’ll be the go-to person for everything lifecycle marketing—owning campaigns across email, push, and SMS. From welcome flows and win-backs to A/B tests and segmentation, you’ll manage it all inside Braze. You won’t just run campaigns—you’ll make sure they’re effective, compliant, and beautifully executed.

Your day-to-day will include:

• Building and launching lifecycle flows (welcome, retention, re-engagement, win-back, etc.)
• Creating and executing email, push, and SMS campaigns inside Braze
• Managing large lists (1M+ customers), using personalization logic (Liquid/SQL), and segmenting smartly
• Running A/B tests and optimizing based on performance
• Tracking and reporting on KPIs like open/click/conversion rates and LTV impact
• QA-ing everything before launch and maintaining GDPR/CCPA/CAN-SPAM compliance
• Collaborating with product, design, and analytics teams to align messaging with launches and promotions

What You’ll Need to Succeed

Must-Haves:

• 3+ years running lifecycle or CRM campaigns
• Hands-on Braze experience—you’ll be in the platform daily
• Comfortable with HTML, CSS edits, Liquid code, and managing large customer lists
• Data-driven and analytical mindset
• Excellent written communication and organizational skills
• Self-sufficient—you can lead strategy and execution on your own

Nice-to-Have:

• Experience working in the wellness, mindfulness, or tech space

Work Setup & Schedule

• 100% Remote (Philippines-based)
• Full-time | EST Timezone

Compensation & Benefits

• Monthly Salary: $1,600 – $1,800 USD
• Flexible remote work
• Work on meaningful campaigns that impact people’s wellness
• Collaborate with product, design, and analytics teams that value your input

Why This Role Matters

You won’t just “send emails.” You’ll drive retention, engagement, and customer love. You’ll own strategy and execution—becoming a key part of how customers experience the brand over time. This is a rare chance to be the CRM engine behind a company that’s growing fast—and doing good in the world.