About the Role: As a Product Marketing Manager, you will be responsible for the strategic planning, implementation, daily management, and evaluation of product marketing efforts.
This will involve:
Product positioning: partnering with Product and Leadership, determine the value prop and how we’ll measure value (and pricing) for new products
GTM launches: develop and handle the day-to-day management of launch plans
Sales Enablement:
Content:
Events:
Competitive Research: Maintain a detailed matrix of the competitive landscape, educating Leadership and the Sales team of any new findings and answering questions as they arise
Cross-departmental Relations: Attend weekly demo, pipeline, and sales meetings to address any product marketing needs, questions, or concerns that may come up and identify where Marketing can help alleviate any challenges other teams are facing
Analyst Relations: Assist in any analyst pitches as needed, and maintain communications with those we want to keep in the loop
Requirements:
Solid B2B technical product marketing experience, preferably in SaaS.
Solid knowledge of databases and data warehouses
Previous experience with project managing the marketing side of B2B product launches
Comfortable leading demos and webinars with both technical practitioners and less technical business leaders
Previous startup experience and comfort working on tight timelines with limited resources
Excellent communication skills (verbal and writing); English fluency
Basic video editing skills (for product walkthroughs)
Self-starter
Open to experimentation of ideas/testing new things, and open to feedback
Nice-to-haves: