Director of Marketing – Demand Generation (B2B SaaS)

We’re looking for a Director of Marketing (Player-Coach) who thrives at the intersection of strategy and execution. At Journyx, you’ll own demand generation end-to-end, partner with Sales to drive pipeline growth, and help shape the direction of a B2B SaaS company on the cusp of acceleration.

About Journyx

Journyx helps businesses track employee time and resources to drive smarter decisions. As a small and agile SaaS company, we value transparency, initiative, and curiosity. You’ll join a collaborative, hands-on team where your ideas are heard, your work has visible impact, and your growth is supported.

Why This Role Exists

We’re a profitable B2B SaaS company entering a focused vertical growth phase, and we’re ready for a hands-on marketing leader to take our demand generation to the next level.

As our Director of Marketing, you’ll own demand gen end-to-end: from strategy through execution. You’ll work closely with Sales to grow qualified pipeline and revenue, manage our SEM agency, and shape our marketing foundation for scale. You’ll also have a true voice in company strategy as part of the leadership team.

Our current Director of Marketing is transitioning into a consulting role and may be available to help with onboarding and transition.

What Success Looks Like

In 6 months, you’ve:

• Built a quarterly demand plan tied to revenue targets.
• Established weekly pipeline reporting and an actionable Answer Engine Optimization plan.
• Lifted MQL and pipeline delivered rates by ~10–20%.
• Delivered a steady cadence of high-impact content (thought leadership, case studies, vertical landing pages).
• Improved HubSpot ↔ MS Dynamics 365 CRM hygiene and reporting.

In 12 months, you’ve:

• Increased sourced and influenced pipeline by 20–30%.
• Delivered a reliable, forecastable pipeline with clear attribution.
• Improved CAC payback and conversion rates across the funnel.
• Created 2–3 repeatable, metrics-driven playbooks for scalable growth programs (e.g., paid search, ABM-light, partner co-marketing).

What You’ll Do (Player-Coach)

• Own demand gen strategy — build and execute quarterly channel plans and budgets tied to revenue goals.
• Run paid search & social — manage experiments, briefs, budgets, and performance with our SEM agency.
• Optimize our website & conversions — lead SEO/AEO/SEM alignment, landing page testing, and CRO improvements.
• Build our content engine — drive a consistent flow of thought leadership, case studies, webinars, and comparison pages that power inbound and enable Sales.
• Enhance lead management — improve scoring, nurturing, and automation in HubSpot to accelerate the buyer journey.
• Partner with Sales & RevOps — refine ICPs, monitor pipeline quality, and ensure HubSpot/MS Dynamics CRM alignment.
• Plan events/tradeshows — execute 2–4 focused events annually with measurable ROI.
• Own reporting & attribution — build dashboards that connect marketing activity to pipeline, revenue, and ROI.
• Shape brand & messaging — refine positioning for our core verticals and ensure consistency across channels.
• Lay the groundwork for scale — document playbooks and identify future team hires.

What You Bring

• 6–10+ years in B2B SaaS demand generation, with meaningful hands-on execution (not just agency oversight).
• Proven ability to tie marketing programs to pipeline, ARR, and CAC metrics.
• Strong marketing ops skills: HubSpot, GA4, CRM (MS Dynamics 365 or Salesforce), and spreadsheet-level analysis.
• Skilled at writing persuasive copy for web, ads, and email—translating technical value into business outcomes.
• Direct experience running paid search and social campaigns (Google, Microsoft, LinkedIn).
• Excellent collaboration with Sales; comfortable presenting to executives and boards.
• Strategic thinker with a “get stuff done” and “figure it out” mentality.

Nice to Have:

• Vertical or ABM experience in asset-intensive or field-heavy industries.
• Familiarity with webinar programs or intent data tools.
• Basic design capability (Figma or Canva) for agile content creation.

Tools You’ll Use

HubSpot • Microsoft Dynamics 365 CRM • GA4 • Google Ads • Microsoft Ads • LinkedIn Ads • Gartner Digital Markets • WordPress • VWO • HotJar • SEMRush • Storylane • Microsoft Office • Adobe Creative Suite • Canva

How We Work

At Journyx, we combine pragmatic experimentation with fast feedback and transparent metrics. As the sole marketer (for now), you’ll own the strategy, execute the work, and directly influence the company’s growth trajectory.

We value clear communication, ownership, and follow-through, and we love teammates who bring both creativity and accountability to the table.