Product Marketing Manager (B2C SaaS / Marketplace Experience)

Product Marketing Manager (B2C SaaS / Marketplace Experience)

Location: Remote

Start Date: Immediate

Contract: Freelance via Deel

Jobgether is reinventing job search for the remote-first world. Our AI-powered platform connects global talent with remote opportunities, helping people find meaningful work through smarter job matching and career coaching.

The Role

We're looking for a hands-on Product Marketing Manager (PMM) to lead the go-to-market strategy of our B2C Talent Product → Our model is a B2C SaaS freemium >< Premium model.

This role blends product marketing strategy with growth execution, ideal for someone who understands the technical side of SaaS and knows how to turn a product into a movement.

You'll work closely with the founders and tech team to boost awareness, drive engagement, and convert free users into paying customers.

Your Mission

• Own and execute the go-to-market strategy for our B2C product
• Increase Premium conversion by improving messaging, in-product positioning, and user flow
• Analyze and optimize the full user funnel → from landing to activation to conversion
• Identify friction points in the UX and work with the team to resolve them
• Design and run A/B tests to validate messaging, onboarding, and feature adoption
• Set up and monitor key metrics using analytics tools (Mixpanel, Google Analytics)
• Build and engage communities across Reddit, LinkedIn, Discord, X, and niche remote forums
• Write compelling content: newsletters, posts, replies, and AI prompt-based messages
• Run messaging experiments and iterate continuously based on user feedback
• Identify visibility opportunities and relevant partnerships
• Move fast, test, learn, and double down on what works

Requirements

• Proven experience in product marketing and growth (B2C SaaS or Marketplace is a must)
• Strong understanding of conversion funnels, UX principles, and data-informed iteration
• Proficiency with analytics tools like Mixpanel is required
• Ability to simplify complex product flows and propose impactful improvements
• Experience driving community engagement and grassroots awareness campaigns
• Technical fluency: comfortable collaborating with product and development teams
• Lean, startup mindset: autonomous, creative, and action-oriented
• You speak English and Spanish
• Bonus: interest in career development, job search tools, or the remote work ecosystem

Benefits

• Work directly with the founders on a product with real social impact
• Fully remote, async, and flexible work environment
• Flat hierarchy, fast decision-making, and freedom to take initiative