Event & Experiential Marketing Manager

Key Responsibilities

• Event Strategy & Execution
• Lead the full lifecycle of Grvt events, from ideation to on-site execution
• Plan and deliver online and offline experiences, including trading competitions, token launch events, partner roadshows, and community meetups
• Lead the end-to-end event process: ideation, planning, logistics, budget management, vendor coordination, and on-site execution
• Manage event calendars and synchronize with marketing and BD teams for cross-channel amplification
• Develop event concepts that align with Grvt’s brand and user engagement goals
• Trading Competitions & Campaigns
• Design and manage global and regional trading competitions (online & offline), ensuring smooth coordination between product, marketing, and operations
• Collaborate with KOLs, influencers, and media partners to promote competitions and livestream content
• Handle competition reward structure, rules, and user communication, ensuring transparency and engagement
• Community & Education Events
• Plan and execute offline educational workshops and meetups with partners and communities
• Coordinate with the BD and community teams to activate Grvt’s presence regionally
• Develop repeatable frameworks for local activations and partner-led education programs across key markets
• Content & Media Coordination
• Manage event-related content: YouTube and online event content production, including livestreams, highlight reels, and recap content
• Collaborate with KOLs and creators for joint content pieces, AMAs, and live trading sessions
• Manage post-event content distribution across social and owned channels
• Merchandising & Brand Experience
• Oversee Grvt merch production and distribution for campaigns, events, and partners
• Develop creative ways to integrate merch into online competitions, community programs, and offline experiences
• Ensure consistent brand expression across all physical and digital touchpoints
• Partnership & Vendor Management
• Build and maintain strong relationships with partners, venues, production agencies, and local event vendors
• Negotiate contracts, oversee budgets, and ensure high-quality delivery of all event assets
• Collaborate cross-functionally with BD, Product, and Marketing teams to align messaging and execution

Experience

JOB REQUIREMENTS

• 5–8 years in event marketing, experiential marketing, or brand activation, ideally in crypto, fintech, gaming, or tech startups

Event Skills

• Proven track record in managing large-scale or multi-country events (500+ participants)

Marketing Acumen

• Comfortable working with digital marketing and content teams to integrate online and offline touchpoints

Partnership Skills

• Experienced in partner co-branding, sponsorships, and community/creator collaborations

Content Understanding

• Familiar with YouTube / streaming production, influencer marketing, and post-event content amplification

Technical Familiarity

• Comfortable working with trading products, DeFi, or crypto communities (preferred)

Language Skills

• English fluency required; Korean fluency preferred for regional coordination with partners and key KOLs

Location

• Singapore preferred (hub for Grvt’s APAC operations)

Mindset

• Proactive, creative, highly organized, and thrives in a startup environment with global scale

What You’ll Gain

• Ownership of all experiential marketing and community activation across regions
• The chance to shape Grvt’s brand experience - online and offline.
• Work closely with the CEO and marketing leadership on campaigns that define Grvt’s global identity
• Opportunity to scale a community from tens of thousands to millions of users worldwide

Preferred Backgrounds

• Crypto exchange, fintech, esports/gaming, or Web3 community platform experience
• Experience leading event activations for brands like Binance, OKX, Bybit, KuCoin, or Web3 summits
• Prior roles in Experiential Marketing Manager, Event Marketing Lead, or Brand Activation Manager capacity