Paid Media Marketing Specialist

Company Description

Go Carpathian specializes in connecting businesses with talented professionals from the US, Eastern Europe, South Africa, and Latin America. With a focus on providing global hiring solutions, the company streamlines the recruitment process to help organizations find the right candidates. Go Carpathian is committed to matching talent with opportunities and fostering growth for both businesses and professionals.

This is a remote role at a full-service digital agency based in the US.

Key Responsibilities:

● Maintain monthly dashboards and reports to monitor campaign performance and KPIs. Requires strong capabilities with spreadsheets and looker studio.

● Support various marketing tasks, including updating ad copy, ad hoc reporting, research, organizing paid media receipts, and managing campaign restarts.

● Monitor campaign pacing and performance; flag over/underspending or underperformance and raise issues for further review.

● Conduct competitor research by gathering creative examples, reviewing ad messaging and positioning, and analyzing impression share data.

● Analyze copy and landing pages to ensure alignment with website messaging, keywords, and campaign strategy; identify A/B testing opportunities.

● Serve as a liaison between Paid Media and Creative to ensure ad tasks are clearly defined, with direction and goals communicated effectively.

● Collect, clean, and analyze paid media data from platforms like Google Ads, Facebook, Instagram, LinkedIn, TikTok, and others.

● Identify trends and anomalies to develop actionable insights and optimization recommendations.

● Collaborate with paid media, SEO, creative, and account teams to align analysis with campaign objectives.

● Present findings and recommendations through regular reports and visual summaries.

● Ensure consistency and accuracy across all reporting and data analysis activities.

Requirements:

● Based in LATAM or South Africa

● 3-5+ years of experience in Marketing, preferably in a digital marketing or advertising agency.

● Proficiency in data analysis tools and software: Complex Google sheets, Supermetrics, Google Analytics, and Looker Studio.

● Understanding of paid media platforms and metrics.

● Detail-oriented with a high level of accuracy in data analysis and reporting.

● Ability to work collaboratively in a fast-paced, remote, creative environment.

● Time management skills and the ability to handle multiple projects simultaneously within deadlines.

● Must have obtained, at a minimum, a Bachelor’s degree in marketing, business, statistics, economics, or relevant field.