Marketing Manager

PLEASE CAREFULLY READ ALL THE DETAILS BEFORE APPLYING*

JOB TITLE: Marketing Manager (Podcast & Online Course)

RATE: Php 70,000 + bonus

Work Type:

• Remote/WFH
• Full-time

Reports to: CEO & General Manager

Start Date: TBD

JOB OVERVIEW:

We're seeking a world-class brand strategist and marketing leader to drive growth for our podcast and online course business. This role demands exceptional branding instincts, proven experience in digital course creation and marketing, and a track record of converting audiences into customers. You'll own the strategy and execution that turns listeners into learners and learners into passionate brand advocates.

PRIMARY OBJECTIVES:

• Build and scale a distinctive brand that stands out in a crowded podcast and online education market
• Drive course sales and revenue growth through strategic marketing campaigns and conversion optimization
• Grow and engage our follower base across podcast platforms, social media, and email lists
• Optimize and market our existing online course to ensure it delivers exceptional value and consistently generate revenue

JOB ROLE & RESPONSIBILITIES:

Brand Development & Strategy

• Develop and maintain distinctive brand identity across podcast and course platforms
• Create compelling brand narratives that resonate with target audiences
• Establish brand guidelines and ensure consistent implementation
• Position offerings competitively in the marketplace

Online Course Marketing & Launch

• Design comprehensive marketing strategies for online course launches
• Develop sales funnels and conversion optimization frameworks
• Create course positioning, messaging, and promotional materials
• Build and execute multi-channel marketing campaigns

Audience Growth & Engagement

• Develop and implement growth strategies for podcast listeners and social media followers
• Create content strategies that drive engagement and community building
• Leverage SEO, paid advertising, and organic channels to expand reach
• Build and nurture email lists that convert subscribers into customers

Systems & Operations

• Build repeatable marketing processes and documentation
• Establish quality standards for all marketing outputs
• Create templates and frameworks for efficient execution
• Manage marketing technology stack and automation

JOB REQUIREMENTS:

Experience

• 5+ years in marketing leadership roles with demonstrated brand-building success
• Proven track record creating and marketing online courses that generate significant revenue
• Portfolio showcasing world-class branding work and measurable results
• Experience growing digital audiences from scratch or scaling existing communities

Skills & Capabilities

• Elite branding ability: Instinct for what makes brands memorable and magnetic
• Course creation expertise: End-to-end experience building educational products that sell
• Growth marketing mastery: Proven strategies for audience acquisition and retention
• Data-driven decision making: Comfort with analytics, metrics, and performance optimization
• Reliable execution: Consistent delivery of results without constant oversight

Technical Proficiency

• Marketing automation platforms (email, CRM, funnel builders)
• Course platforms (Teachable, Kajabi, Thinkific, or similar)
• Analytics tools (Google Analytics, social media insights)
• Design and content creation tools (Canva, Adobe Suite, or equivalents)
• Podcast distribution and promotion platforms

Success Metrics

• Course revenue growth: Consistent month-over-month sales increases
• Audience expansion: Growing follower counts across podcast and social channels
• Conversion rates: Improving listener-to-customer conversion percentages
• Brand recognition: Measurable increase in brand awareness and sentiment
• Engagement rates: Rising podcast downloads, email opens, and social interactions

IMPORTANT NOTE:

As part of our screening process, please take and complete the Aptive Index Survey through this LINK.

This is not a test of knowledge, but rather a tool that helps us understand your work style, strengths, and how you approach different situations.

We encourage you to answer the survey honestly and thoughtfully so we can get an accurate picture of your natural tendencies. Your responses will play an important role in helping us evaluate the best fit for this role. Thank you.

What Makes This Role Unique Entrepreneurial Mindset:

Demonstrated history of treating marketing roles like business ownership—someone who tracks ROI religiously and has personally driven measurable revenue growth.