Senior Ecommerce Marketing Manager

Senior Ecommerce Marketing Manager

Location: Concord, MA

About the Company

At FreshCut Paper, we’re on a mission to bring more beauty, joy, and sustainability into the world, one pop-up bouquet at a time. Our life-sized, mailable floral sculptures are designed to wow, made to last, and crafted with the planet in mind. With a carbon footprint 1/300th that of traditional flowers and nearly 5 million trees planted through our 1% for the Planet partnership, we’re proving that meaningful moments can also be mindful ones.

As a fast-growing, design-driven startup, we’re building a brand that sits at the intersection of art, emotion, and ecommerce. Our team thrives on creativity, collaboration, and a shared commitment to delivering unforgettable customer experiences. We’re scrappy, strategic, and always thinking about what’s next.

About the Role

We’re looking for an entrepreneurial and data-driven Senior eCommerce Manager to lead the direct-to-consumer experience and accelerate growth across FreshCutPaper.com. Reporting to the Head of Marketing, this role is responsible for website management, conversion rate optimization, owned-channel marketing (email, SMS, loyalty), and performance marketing in partnership with our agency team.

You’ll play a key role in improving conversion, enhancing the digital customer journey, and driving revenue through data-backed testing and smart design. If you’re passionate about blending analytics, creativity, and growth strategy in a fast-paced, mission-driven brand, we’d love to meet you.

Key Responsibilities

• Own FreshCutPaper.com: Lead day-to-day operations of our Shopify site, including product setup, merchandising, onsite promotions, and content updates.
• Compliance & Best Practices: Ensure digital platforms align with privacy regulations, security standards, and industry best practices.
• Technology & Platform Oversight: Manage and collaborate with internal teams and external vendors to maintain and enhance website infrastructure, custom applications and third-party integrations.
• Drive Digital Growth: Lead programs to optimize key performance metrics including CVR, AOV, UPT, and CAC:LTV, to meet revenue and profitability goals while delivering a seamless customer experience.
• Analyze & Act: Monitor site and business performance daily, weekly, and monthly to identify trends, spot friction, and make real-time optimizations that drive results.
• Conversion Rate Optimization: Use tools like GA4, Triple Whale, heatmaps, session recordings, and surveys to understand customer behavior, pinpoint drop-off points, and improve the conversion funnel.
• Performance Marketing Oversight: Partner with external agencies to develop and manage paid media strategy, execution, and reporting across platforms.
• Own Email, SMS & Lifecycle Marketing: Develop campaigns and automations via Klaviyo that drive acquisition, engagement, and retention.
• Subscription & Loyalty Programs: Lead strategy and execution of subscription and loyalty initiatives to increase customer lifetime value.
• eComm Testing & Experimentation: Build and manage FreshCut Paper’s test & learn program, developing hypotheses, executing A/B tests via platforms like Optimizely, analyzing results, and communicating insights through clear reporting and data visualizations.
• Strategic Reporting: Create analytics frameworks that give the team visibility into digital performance and inform marketing, merchandising, and CX decisions.
• Cross-Functional Collaboration: Work closely with the Head of Marketing and Head of Sales to shape and execute the promotional calendar and product launches.
• Lead & Manage: Mentor an eCommerce Coordinator and guide agency partners to deliver on timelines, budgets, and performance goals.

What You Bring

• 7+ years of experience in eCommerce, ideally at a DTC brand or fast-paced consumer company
• Proven track record of owning and optimizing eCommerce KPIs (conversion rate, AOV, UPT, CAC:LTV) to drive revenue growth
• Deep expertise with Shopify, Klaviyo, GA4, Triple Whale, and eComm best practices
• A data-first thinker who knows how to interpret insights and translate them into action
• Entrepreneurial mindset with a bias for action, ownership, and continuous improvement in a fast-paced environment
• Highly collaborative, with excellent project management and communication skills
• Passionate about building great customer experiences and growing a mission-led brand

Why Join Us?

• Hands-on exposure to a rapidly growing business
• A fast-paced, creative, and collaborative environment
• A role with room to grow and evolve as the company scales
• Competitive benefits including Medical, Dental, Life Insurance, IRA with company match and more!