Product Marketing Manager

Title: French Speaking Product Marketing Manager – Digital Solutions Europe

Location: Remote within EU

Department: Marketing

Reports To: Product Marketing Director (based in Europe)

Functional Group: Digital Solutions

About FoodChain ID

FoodChain ID (www.foodchainid.com) is a global leader in food safety, quality, and sustainability solutions. Our Digital Solutions division helps agribusinesses, manufacturers, and retailers navigate regulatory complexity and unlock value through trusted, data-driven insights.

About The Role

We’re looking for a strategic and execution-focused Product Marketing Manager to support our Digital Solutions (Agricultural Solutions, Supplements, Packaging) portfolio across Europe, with a particular focus on French-speaking markets. You will drive product positioning, go-to-market strategies, and campaign execution for digital solutions focused on agricultural solutions, packaging and supplements.

This is a remote role within the EU and requires full professional fluency in French.

Key Responsibilities

• Market Strategy & Positioning

• Define the product positioning and messaging for digital solutions across European markets, with specific focus on French-speaking regions

• Identify local regulatory drivers and competitive dynamics to inform go-to-market approaches

• Go-to-Market Execution

• Plan and execute launches for new solutions in collaboration with commercial team

• Localize and adapt global messaging to resonate with regional and market-specific needs

• Sales Enablement

• Create localized sales tools: pitch decks, one-pagers, value propositions, objection-handling guides

• Deliver training and support to regional sales and customer-facing teams

• Campaign Support & Demand Generation

• Support campaign execution targeting ag input suppliers, distributors, and cooperatives across Europe

• Track campaign performance and support optimization based on engagement data

• Voice of Customer

• Lead customer interviews and gather market insights to refine personas, positioning, and product roadmap inputs

• Cross-functional Collaboration

• Work closely with Product, Sales, Regulatory, and the broader Marketing team to align priorities and initiatives

Qualifications

• Bachelor's degree in marketing, or a related field (Master’s a plus)
• 5+ years’ experience in B2B product marketing, preferably in agricultural solutions, packaging or supplements
• Native or fluent French speaker; professional English required
• Proven success in launching products and creating regional market demand
• Excellent communication skills and project management abilities
• Experience working in a matrixed, global environment

Nice to have

• Experience with the following tools: SalesForce, PowerBI, Wordpress, ChatGPT

Performance Indicators

• Pipeline generation across European markets
• Marketing-sourced lead generation and conversion
• Campaign ROI and pipeline contribution
• MQL to Pipeline conversion
• Effectiveness of localized positioning and messaging

Note: This is a remote role with a preference for candidates based in France or neighboring EU countries. The ability to travel occasionally for team meetings or customer engagements is expected.

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