SaaS Marketing Manager

About Us

At FL3XX, we solve the biggest problems in business aviation: How to save time in your daily workflow.

We do this with a global team of aviation enthusiasts made up of aerospace engineers, aviation software designers and platform developers supported by product, sales and marketing specialists.

We are on a mission to enable a world where anyone can fly anywhere on short notice. We therefore automate and optimize the entire process, thus enabling you to make quick and informed decisions.

Why This Role Matters

FL3XX is the leading platform for managing business aviation operations. We’re growing fast—especially in the US—and we’re redefining what great marketing looks like in a niche, high-value industry.With our current Marketing Manager moving on, we’re looking for someone truly exceptional to step in and take the reins alongside our CMO - someone who can bring both structure and spark, and who understands how to market with people, not just at them.

What You’ll Own

1. Demand Generation & Funnel Activation through HubSpot

• Take ownership of MQL → SQL performance, with campaigns that convert (no fluff, no guesswork).
• Create and execute nurture flows, retargeting, and reactivation tactics to unlock revenue potential.
• Collaborate closely with Sales to ensure alignment, clarity, and feedback loops.

2. Content & Brand Execution

• Own creation of engaging, polished content (from LinkedIn to white papers, video scripts, decks, and landing pages).
• Translate complex aviation tech into compelling stories for operators and partners.
• Build on our “Powered by FL3XX” customer series and help scale it into a core growth engine.

3. Strategic Campaigns

• Launch multi-channel campaigns for integrations, feature releases, events, and account-based outreach.
• Partner with Product and Customer Success to amplify launches and success stories.
• Manage messaging across touch points - from outbound sequences to event booths to website updates.

4. Community-Led & US-Focused Growth

• Shape and scale our local customer engagement and forums in North America.
• Help build rapport with our operator community.
• Listen to the market and bring back insights to inform positioning and product-market fit.

5. HubSpot Marketing Execution

• Manage campaigns, email workflows, and web assets inside HubSpot.
• Work around known CMS limitations with creative problem-solving.

What You Bring

Essential:

• A proven track record in B2B SaaS marketing—ideally in (business) aviation, travel tech, or a similarly complex industry.
• Strong written and visual storytelling ability. You are the word and graphic designer—you sketch, mock up, and move fast.
• Design or no-code tools (Adobe, Canva, HubSpot, CMS, etc.)
• Strategic sense: You can zoom out to market dynamics and zoom in to execute.
• Cross-functional skills: You work well with Sales, Product, and Success - and aren’t afraid to push for better alignment.
• Ownership mindset: You’re proactive, accountable, and thrive in a lean, dynamic team.

Big Bonus if you have:

• Experience working with or around flight departments, operators, or aviation software.
• Familiar with AI to drive, speed up, and facilitate work.
• Experience with LinkedIn paid campaigns, SEO tools, and webinar platforms.
• North American market familiarity.

What You’ll Step Into

• A strategic seat at the table: You’re not executing someone else’s vision—you’re building it with the CMO and our team.
• A fast-moving global team with high standards and no fluff.
• The chance to market a product that operators haven’t realized they need yet.
• An environment where creativity and autonomy are valued as much as speed and structure.
• Remote, with a focus on EU and USA candidates.

If you have all or a combination of these things, you’ll fit right in:

• Industry credibility
• Creative horsepower
• Strategic sense
• Intuitive empathy with operators and partners
• We are looking for someone who can continue this rapport-building approach, someone who genuinely gets the people behind the product and knows how to bring that connection to life across every campaign.