Performance Marketing Manager Search (Web2App/ASA/ASO)

Fastic is the world’s largest community for fasting, nutrition, and well-being. Our mission is to inspire millions of people to live healthier, more mindful lives. In our app, we combine modern fasting, intelligent nutrition analysis with our FoodScan, personalized recipes and meal plans, and motivating routines for everyday life and health. Fastic stands for science-backed methods, ease of use, and sustainable results.

Your Role:

As a Performance Marketing Manager Search (Web2App/ASA/ASO), you’ll own all pull traffic (demand-capture) channels across web and app. You will develop, run, and optimize campaigns in the Google ecosystem, the app stores, and SEO. Your goal is to guide users from the very first search to the app download through data-driven strategies and targeted search and funnel optimization.

Responsibilities

• Plan, execute, and optimize campaigns across the entire Google ecosystem (Search, Display, YouTube, Discovery, App Ads).
• Develop and scale our Web2App strategy to increase conversion rates across all touchpoints.
• Own ASA and ASO in international markets
• Build and evolve our SEO/GEO strategy, including keyword research, content optimization, and technical upkeep in Contentful.
• Continuously monitor and report on KPIs (ROAS, CPA, CVR, LTV) and derive data-driven recommendations.
• Collaborate with Creative, CRM, Product, and Data to craft cross-channel growth strategies.
• Test new formats, trends, and platforms to unlock additional traffic potential.
• Own budget management and performance forecasting.

Your Profile:

• 3+ years of experience in performance marketing focused on Search, ASA, SEO, or App Growth
• Proven experience with Google Ads, Apple Search Ads, App Store Optimization, and Web2App funnels
• Proficient with tools such as Google Ads, Search Console, App Store Connect, Firebase, AppsFlyer, or comparable attribution systems.
• Analytical, data-driven mindset with a passion for testing and scaling.
• Creative understanding of user journeys, funnel mechanics, and conversion triggers.
• Fluent German and English, spoken and written.
• Self-directed, structured working style and enthusiasm for dynamic start-up environments.
• Passion for health, nutrition, fasting, and digital well-being.

What We Offer:

A key role in a fast-growing, international Growth team.

• Opportunity to actively shape a leading health & nutrition app.
• Flat hierarchies, short decision paths, and a creative work environment.
• Flexible working hours & a remote-first culture.
• Competitive salary plus bonus model & share options.
• Regular team events & shared offsites.
• Wellpass membership.
• Option for a company bike via JobRad.
• Bonus + shares to participate in our shared success.

If you feel addressed and are ready to make the world a healthier place with us, we look forward to receiving your application!

📩 Apply now