Performance Marketing Specialist

Craft Campaigns That Convert and Stories That Sell

In the competitive world of digital marketing, performance is everything. Be the digital engine behind world-class hospitality marketing-where strategy, creativity, and data-driven precision come together to drive growth. Here's your opportunity to take your global career to the next level-managing campaigns that reach audiences worldwide while working alongside innovative marketing minds. From paid search to social strategy, this is your chance to make your mark in global hospitality marketing without leaving home.

Job Description

As a Performance Marketing Specialist, you'll plan, execute, and optimize paid media campaigns across search, social, and display channels. Collaborating with creative and brand teams, you'll analyze performance metrics, refine strategies, and ensure every campaign delivers measurable impact and maximum ROI.

Job Overview

Employment type: Indefinite Term Contract

Shift: Day Shift, Monday - Friday, 8:00 AM - 5:00 PM EST, Weekends Off

Work setup: Work From Home, Colombia

Exciting Perks Await!

• 5 days work week
• Weekends off
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully-customized Emapta laptop and peripherals
• Indefinite term type contract
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime Office Locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://bit.ly/EmaptaTrainingCalendar)

The Qualifications We Seek

• Bachelor's degree in Marketing or another business-related field
• 3 to 5 years of hands-on digital marketing experience in paid media (search, paid social, and display)
• Understanding of past and current digital marketing and technology trends
• Proficient in Google Tag Manager, GA4 goal setup, and Looker Studio reporting
• Goal-oriented and self-motivated
• Drive to deliver and exceed performance goals
• Proactive, collaborative, and results-driven
• Bonus qualifications: Agency experience and knowledge of running hospitality-based ads

Who You Are:

• A skilled paid media professional with experience managing paid media campaigns (agency experience is a plus)
• Strong understanding of strategy execution for both B2B and B2C audiences (hospitality industry experience preferred)
• Proficient in ad platforms such as Google Ads, Facebook Business Manager, and LinkedIn Ads
• Experienced in setting up conversion tracking in Google Tag Manager, creating goals in GA4, and building reports in Looker Studio
• Data-driven, analytical, and skilled at evaluating metrics to optimize performance
• Strong communicator who can present data-driven insights clearly and confidently
• Collaborative, curious, and detail-oriented-a true asset to any marketing team

Your Daily Tasks

• Collaborate with the Associate Director, Performance Marketing to execute strategic marketing campaigns across paid search, display, video, and social platforms
• Assist in day-to-day management of campaign configuration, launch, and ongoing optimization, including strategy refinement and budget management
• Support the creative team by providing performance data and strategic direction for ad creation
• Continuously identify optimization opportunities through A/B testing on ad copy and landing pages
• Ensure campaigns meet predefined conversion objectives while monitoring key performance metrics
• Own campaign tracking and analytics setup, including event tagging in Google Tag Manager, goal configuration in GA4, and UTM strategy implementation
• Build and maintain dashboards and reports (Looker Studio and GA4) to analyze trends and present data-driven insights
• Manage and report on advertising spend to ensure efficient budget allocation
• Stay updated on emerging ad platforms and industry best practices to drive innovation and performance

About the Client

Redefining Hospitality Through Digital Precision.

Our client is a modern hospitality and real estate innovator combining technology, data analytics, and marketing strategy to deliver elevated guest experiences. They manage a portfolio of flexible living spaces across major U.S. cities-bridging hotel-quality service with the comfort of home.

With a focus on performance, personalization, and digital excellence, our client is revolutionizing how hospitality brands connect with guests in an ever-evolving market. Join their mission to shape the future of hospitality through insight-driven marketing and creative innovation.

Welcome to Emapta Colombia!

At Emapta, you're not just joining an industry-leading outsourcing provider; you're becoming part of a community that celebrates the rich cultural tapestry of Colombia. Our track record of success and diverse international clientele across various industries provide a solid foundation for your career. With over 1,000 global partners preferring to open remote jobs in the country, our vision is to help you and thousands more Colombians reach your full potential and dreams without the need to leave the country and work abroad.

Join forces with passionate professionals who share the desire to make a meaningful impact through premium global opportunities, all at your fingertips. Emapta isn't just a company; it's a community that values the balance between work and life. Start a truly exciting journey with us and discover how your talent can flourish in a setting that celebrates the spirit of Latin America.

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