Customer Success Collaboration: Work closely with the Customer Success team to develop and implement strategies that enhance customer advocacy and loyalty. Leverage customer feedback and success stories to inform marketing campaigns and content creation.
Product Team Collaboration: Establish a strong partnership with the Product team to gain insights into customer usage, preferences, and challenges. Share these findings to facilitate continuous improvement of the platform and tools, ensuring they meet customer needs and drive satisfaction.
Experience: 2+ years in Customer Marketing and/or Customer Advocacy, with a strong preference for SaaS and B2B experience. Proficiency in Salesforce is highly desired.
Content Development: Proven ability to create compelling customer success stories and marketing campaigns that enhance customer engagement and advocacy.
Product Education and Support: Skilled in effectively communicating product features and benefits to customers, ensuring easy understanding. Knowledgeable in building and optimizing customer help desk pages for efficient self-service support.
Strategic Thinking: Ability to see beyond day-to-day activities, contributing to marketing and sales goals, strengthening the brand, and improving customer experience.
Customer Focus: Passion for understanding and serving customers, with expertise in customer segmentation, targeting, and journey mapping.
Collaboration: Excellent collaboration and communication skills to work effectively with cross-functional teams and drive results.
Adaptability: Must be a self-starter, able to multitask and thrive in a fast-paced environment.
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