Data Scientist, Media

Accepting applicants in CT, FL, Mn, NJ, NC, OH, TX

Role Summary:

Mediate.ly is seeking a hands-on Data Scientist to elevate media performance analysis, predictive modeling, and channel optimization. In this role, you’ll leverage advanced machine learning techniques and generative AI tools to uncover actionable insights, automate reporting, and enhance campaign effectiveness across digital channels. You’ll manage and evolve our existing performance dashboard (with a small external team), own the feature roadmap, and collaborate closely with Primacy on SEO/CRO data integration. A key part of the role involves supporting Account teams with clear, insight-rich reporting powered by enhanced data storytelling and visualization. This was meant for you if you are passionate and skilled in transforming complex datasets into clear, compelling insights.

Measures:

• AI-Enhanced Reporting & Insight Automation
• Business & Media Impact
• Reporting Standardization and Quality
• Dashboard & Data Product Ownership

Reports to: President

RESPONSIBILITIES:

• Media & Channel Analytics

• Analyze paid media across Google Ads, Meta, LinkedIn, Programmatic, YouTube; translate results into clear recommendations.

• Build/maintain attribution approaches (last-click, MTA, assisted) and funnel diagnostics.

• Integrate CRM/GA4/platform data to surface actionable trends by geo, audience, and creative.

• Predictive Modeling & Experimentation

• Develop forecasting and propensity models to guide budget allocation and channel mix.

• Run simulations (CPM/CPC/conv-rate scenarios) and design A/B and lift tests.

• Partner with SEO/CRO to connect acquisition with on-site conversion improvements.

• Dashboard Ownership (Existing Platform)

• Manage the dashboard development team (backlog, priorities, sprints) and collaborate on new features that improve usability and insight depth.

• Gather stakeholder requirements (Accounts, Media, Leadership) and maintain a transparent roadmap.

• Ensure data reliability (ETL QA, schema governance, tagging/UTM standards).

• Reporting & Client Enablement

• Support Account teams with data-backed, insight-driven reporting (monthly/quarterly reviews, executive summaries, narrative analyses).

• Build repeatable report templates; automate where possible while preserving clear storytelling.

• AI & Product Ideation

• Explore LLM/ML use cases (persona signals, creative scoring, conversion prediction).

• Prototype lightweight tools for planners/buyers (e.g., channel recommender, influence maps).

What it takes to succeed in this role-

• 5–7 years in data science/marketing analytics/digital media performance.
• Proficient in Python or R; strong SQL; experience with GA4/BigQuery and media platform exports.
• Comfort with BI tools (Looker Studio, Tableau, Power BI) and dashboard product management/ Data visualization.
• Familiarity with generative AI tools (e.g., OpenAI, Hugging Face, or Google Vertex AI) for automating insights, reporting, or content analysis.
• Comfortable in a fast-paced environment with competing priorities.
• Experience applying machine learning models to media mix modeling, customer segmentation, or predictive performance forecasting.
• Strong understanding of marketing attribution models and how to evaluate cross-channel performance using statistical techniques.
• Excellent communicator who can turn data into decisions for non-technical stakeholders.
• Experience with paid media a plus!

Key Competencies

• Data Visualization & Storytelling – Skilled in transforming complex datasets into clear, compelling insights using tools like Tableau, Power BI, or Python libraries.
• AI & Machine Learning Expertise – Proficient in applying supervised and unsupervised learning techniques to optimize media performance and audience targeting.
• Media Analytics & Attribution – Deep understanding of digital media metrics, multi-touch attribution models, and cross-channel performance analysis.
• Dashboard Development & Management – Experience managing analytics dashboards, defining feature roadmaps, and collaborating with developers for scalable solutions.
• SEO/CRO Data Integration – Ability to synthesize SEO and conversion rate optimization data to inform predictive models and campaign strategies.
• Stakeholder Communication – Strong ability to translate data into actionable insights for Account teams and clients, supporting strategic decision-making.
• Automation & Efficiency – Familiarity with AI tools to streamline reporting, anomaly detection, and campaign optimization workflows.
• Statistical Analysis & Experimentation – Proficient in A/B testing, regression analysis, and causal inference to validate media strategies.

The Perks:

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
• Frequent communication via phone, email, and video conferencing.
• Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
• Position may require occasional travel to client site

Compensation Range: We offer a competitive salary based on experience and qualifications. The compensation range for this position is $90,000 to $100,000 annually, with potential for bonuses, stock and additional benefits.

EEO & Accessibility Statement

Primacy is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require reasonable accommodation during the application or interview process, please contact ADArequests@digitalunited360.com

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