Channel Marketing Specialist

Datalogic is currently seeking for a North America Channel Marketing Specialist to join our

Americas Marketing Team

ROLE MISSION

The North America Channel Marketing Specialist will work closely with the Americas Marketing Manager to support the Channel Sales organization and various elements of the Channel Program including new partner processing, partner marketing initiatives, Marketing Funds allocation and management, event coordination and support, special projects and reporting.

In this role, you will report to the Americas Marketing Manager to drive marketing programs and initiatives to generate growth within current partners, conduct strategic partner recruitment, support channel marketing activities while monitoring and enforcing alignment with Datalogic policies and proper ROI reporting.

Key Responsibilities

• Work with channel account managers and partners to generate and execute partner marketing activities
• Assist in the allocation of Channel Marketing Funds in conjunction with the Americas Marketing Manager to the channel partners according to the plan and in line with the partner program rules.
• Define and coordinate the campaigns and events aimed at lead generation at channel partners in synergy with the local Sales Management.
• Creating and Executing Partner communications and reporting. Providing support with local and national partner events, trainings, and conferences.
• Processing new partner welcome letter communications and kits.
• Providing monthly and quarterly reports and follow up activities. Measure the results of all activities, using the selected KPIs.

Qualifications/Requirements

Education (School/Specialization) Bachelor’s degree in marketing, business, communications, or relevant field of study.

Primary Language Fluent English; written and verbal communication.

Experience 3+ years’ experience in Marketing required.

Experience in Hi-Tech hardware (preferred) and/or software products, in Business-to-Business environment.

This position requires travel to the assigned geographical area approximately 20% of the time and could involve travels to the Headquarters in Italy.

Preferred Experience

• Past experience (direct or indirect) in at least one of our main target industries (Retail, Manufacturing, Transportation & Logistics).
• Experience in multichannel environment from manufacturer to distribution to product end user
• Understanding of modern sales and marketing operating systems, digital based, CRM systems.

Other Information & Specific Skills

• Demonstrated experience in supporting a sales team
• Creative thinking, problem solving and ability to work independently
• Motivated marketeer who thrives on working in complex and challenging environments of a rapidly evolving business
• Analytical tendencies with a natural curiosity to measure, test, learn and iterate to get the best results possible
• Team player with a positive attitude
• Proficient in Microsoft Suite: Word, Excel, PowerPoint
• Familiarity with MS Dynamics or similar CRM tools preferred
• Excellent writing skills

KPIs

• Timely delivery and respect of the Marketing Plan including the event plan
• Correct implementation of the Channel Partner Program in NA
• # of campaigns
• # of events
• # of pre-qualified and qualified leads generated with all campaigns and events
• # of opportunities created for qualified leads
• # and value of opportunities won starting from the qualified leads

Equal Opportunity Employer

Equal Opportunity Employer

Datalogic USA, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, genetic information, or any other characteristic protected by federal, state, or local laws.