Location: San Francisco, CA (Hybrid preferred. Also open for remote for the workers working west coast hours.)
Duration: 8/11/2025 to 4/10/2026 (Extension Possible)
Team: Creative Cloud Photography
Key Responsibilities:
Own GTM for Lightroom Mobile: Define messaging, positioning, packaging, offer and launch plans.
Drive Customer-Led Strategy: Partner with customers to gather insights, test solutions, and integrate key needs into product and GTM strategy.
Own Engagement and Retention: Utilize the most strategic levers to keep our free and paid customers engaged.
Collaborate Across Teams: Work across Product, GTM, Growth, GTM, ASO, social, broader marketing teams alignment and execution.
Lead with Influence: Bring clarity and direction in a matrixed org. Align teams with different goals and strong opinions around a common vision.
Required Skills & Qualifications:
BA or BS required
MBA a plus
8+ years of product marketing, growth marketing, or GTM experience—preferably in mobile gaming or a mobile-subscription product (Disney, etc.)
Strong understanding of mobile marketing and growth; familiarity with the Adobe creative cloud products (Lightroom, Photoshop) is a strong plus.
Proven success driving MLG motions and partnering with product and growth teams.
Experience leading customer feedback loops, beta programs, and co-creating solutions with consumer customers.
Exceptional ability to work cross-functionally and influence in complex, matrixed environments—balancing strong personalities and multiple priorities with clarity and empathy.
Excellent storytelling and communication skills; able to simplify complex solutions and connect them to customer value.
Experience in both startups and large organizations. You know how to move fast, and how to scale.
Deep ownership, critical thinking, and customer dedication.