Senior Marketing Manager

We are seeking a data-driven Marketing Manager with strong experience in audience-first acquisition strategy to develop insights, build GTM plans, and drive measurable customer growth. This role focuses on reaching new customers and bringing them to the platform through integrated multi-channel campaigns.

Responsibilities

• Develop acquisition marketing strategies and insights through testing and data analysis
• Build audience-first strategies with clear goals, value proposition, and category focus
• Collaborate with Creative, Growth, Retention, Social & Influencer marketing teams to deliver integrated campaigns
• Track KPIs and performance metrics, report to senior leadership
• Interface closely with Strategy & Operations and Analytics teams on performance measurement
• Conduct competitive research to identify new opportunities
• Build strong cross-functional stakeholder relationships

Required Qualifications

• Bachelor’s degree; MBA preferred
• 7+ years marketing experience in corporate or startup environment
• Strong B2C experience across full-funnel marketing
• Experience running integrated campaigns and setting measurement frameworks
• Creative, collaborative, analytical, and highly organized
• Proven track record delivering GTM launches and measurable business outcomes