Director of Marketing Analytics & Data Strategy — Pharma / Healthcare

Director of Marketing Analytics & Data Strategy — Pharma / Healthcare

LOCATION: Northeast U.S. (Preference for candidates based near the NJ / Boston corridor)

WORK LOCATION TYPE: Remote or hybrid

TRAVEL: ~10% - 25% domestic travel

JOB TYPE: Full-time (available as W-2 or 1099 engagement; benefits not included — assistance may be available to explore independent benefit options)

SALARY: $DOE

OVERVIEW

BrainWorks is partnered with an emerging data-driven marketing consultancy company recognized for its ability to integrate creative brand strategy with analytical precision. We are seeking a Director of Marketing Analytics & Data Strategy to design, lead, and execute end-to-end omnichannel analytics programs for key healthcare and pharmaceutical clients.

This role blends technical depth with strategic leadership — ideal for a data-savvy professional who can architect marketing analytics ecosystems, translate insights into ROI, and guide clients through the transition from channel-based metrics to true business impact measurement.

KEY RESPONSIBILITIES

• Lead the design and implementation of comprehensive HCP and consumer omnichannel analytics frameworks that connect media, digital, CRM, and sales data.
• Develop and own an integrated Omnichannel Performance Tracker — linking media KPIs, website engagement, and prescription or conversion data to continuously optimize cross-channel investment.
• Drive the evolution from traditional media reporting toward measurable business outcomes and ROI.
• Partner with marketing, media, data engineering, and executive stakeholders to define analytical priorities and deliver scalable, data-driven solutions.
• Architect data environments and measurement strategies for new product launches, including greenfield initiatives in the oncology space.
• Oversee data quality, analytics enablement, and model development across client ecosystems.
• Mentor and guide a small team of consultants and analysts supporting healthcare and pharma clients.
• Research and adopt emerging tools and methodologies to advance omnichannel measurement, attribution modeling, and performance optimization.
• Champion a culture of data-informed decision-making across client organizations.

REQUIRED QUALIFICATIONS

• 6+ years of experience in marketing, media, or omnichannel analytics, within the pharmaceutical or healthcare sectors.
• Deep understanding of omnichannel customer journeys and the nuances of marketing within highly regulated industries. Analyzing HCP behavior data (e.g., engagement with drug education content) etc.
• Strategic yet hands-on leader capable of building analytics foundations from scratch (greenfield experience).
• Proven ability to lead cross-channel performance measurement, data integration, and insight activation initiatives.
• Hands-on expertise in SQL, Python, or similar data-manipulation languages.
• Strong knowledge of marketing attribution models, statistical modeling, and data visualization tools (e.g., Power BI, Tableau).
• Experienced in both technical data architecture and storytelling through analytics.
• Demonstrated experience presenting to executive stakeholders — translating complex analytics into strategic recommendations and business narratives.
• Bachelor’s degree in a quantitative or analytical discipline (e.g., Statistics, Engineering, Econometrics, Decision Sciences, Mathematics, or related field).

NICE-TO-HAVE:

• Comfortable leading consultant teams while collaborating closely with client executives.
• Experience leveraging GenAI, LLMs, or advanced machine learning methods to enhance analytics workflows or insight generation.
• Exposure to health-tech, startup, or oncology-focused environments.
• Familiarity with cloud-based data platforms (Snowflake, Azure, BigQuery) or healthcare marketing analytics tools (e.g., Veeva, IQVIA, Crossix).

In alignment with fair hiring practices, the anticipated base salary range for this position is $180,000 – $200,000. Final compensation will be determined based on a variety of factors, including but not limited to relevant experience, skills, qualifications, and geographic location.

Compensation & Employment Details:

This position is a full-time role and can be structured as either a W-2 employee or 1099 independent contractor, depending on mutual agreement and applicable regulations. Compensation is competitive and commensurate with experience; benefits are not currently offered by the employer. For individuals engaged on a 1099 basis, assistance may be available to explore independent benefit options.

We are committed to providing equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable law. Employment classification and structure will comply with all applicable federal and state labor regulations.

Position ID: 46637541270