Join our team as our Direct Response Marketing Manager and become a driving force in revolutionizing our marketing approach. We're on the lookout for a top-tier talent who excels in creating impactful video and text sales letters, mastering conversion rate optimization, and elevating customer lifetime value.
Your role will be pivotal, as you'll be at the forefront of enhancing our online presence and product performance through cutting-edge strategies and meticulous optimization techniques.
Responsibilities:
- Lead the creation of captivating video sales letters (VSL) and innovative e-commerce merchandising tactics.
- Conduct thorough copy reviews to ensure messaging effectiveness and resonance with our audience.
- Direct the development of compelling long-form text sales letters that drive conversions.
- Collaborate closely with our tech team to build diverse and engaging funnel pages.
- Implement split tests and rigorously track performance metrics to refine our strategies continuously.
- Craft and test upsell products to enhance average order value and customer lifetime value.
- Develop a dynamic seasonal marketing strategy to keep consumers engaged year-round.
- Drive Conversion Rate Optimization efforts through A/B testing and fine-tuning content.
- Manage a robust promotional calendar and lead various marketing initiatives.
- Initiate customer retention strategies to optimize repurchase rates and foster long-term loyalty.
- Conduct in-depth analysis to maximize ROI across all marketing channels and programs.
Qualifications:
- Extensive experience in VSL and e-commerce merchandising tactics, demonstrating a proven track record of success.
- Strong analytical skills with an acute attention to detail, enabling you to uncover insights and drive strategic decisions.
- Exceptional relationship-building abilities, allowing you to collaborate effectively across teams.
- Thrive in ambiguous situations, taking initiative and driving direction independently.
- Proven problem-solving skills, tackling challenges with creativity and resourcefulness.
- Outstanding organizational and time management capabilities, ensuring efficient execution of tasks and projects.
- Excellent written and verbal communication skills, enabling you to convey ideas effectively.
- Adaptability and flexibility in fast-paced environments, thriving under pressure.
- Proficient in relevant tools and technologies, leveraging them to optimize performance.
- Results-driven mindset with a relentless focus on achieving objectives and driving measurable outcomes.
- Collaborative team player with natural leadership qualities, inspiring others to excel.
- Commitment to continuous learning and staying ahead of industry trends.
- 5+ years of e-commerce marketing experience within consumer goods, with a proven track record of success.
- 2+ years of team management experience, demonstrating leadership and mentorship capabilities.
- Preference is given to candidates with exposure to marketing a brand of supplements
- Bachelor’s degree in marketing, Business Management, or a related field, or equivalent practical experience.
Ready to make a significant impact in a dynamic, remote environment? Apply now and let's elevate our brand together! Please include a brief summary of your relevant experience with your portfolio.
Job Type: Part-time
Expected hours: 20 per week
Application Question(s):
- Could you provide an example of a VSL (Video Sales Letter) or a long-form tech sales letter that you've written, along with the results it achieved? (An answer is required and failure to provide an answer to this question will result in automatic rejection.)
Work Location: Remote