Senior Manager, Global Head of Product Marketing, Spatial Biology Division

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Pay Range:

$139,600.00 - $229,450.00

The Spatial Biology Division of Bio-Techne provides a wide range of solutions, including instruments, RNA detection chemistries, antibody panels and other reagents for spatial biology.

We are looking for a Senior Manager, Global Head of Product Marketing to lead the Product Marketing team at the Bio-Techne Spatial Biology Division, which includes ACD (Advanced Cell Diagnostics) and Lunaphore.

This role will report to the Senior Director, Product Strategy and Marketing, Spatial Biology and be responsible for managing the strategy and tactics to increase visibility, reputation and sales across the product portfolio, setting targets, and ensuring the execution of the Annual Marketing Plan.

Main responsibilities

• Define the strategy and activities of the Product Marketing team, including its budget, activities, timelines and results. Define and ensure execution of the Annual Marketing Strategy and Tactical Plan.

• Manage a team composed by Product and Applications Marketing and Channel Marketing team members, located at Newark, California and Tolochenaz Switzerland.

• Support the Commercial Team and the Sales funnel by establishing opportunity generation targets and other KPIs to feed the sales pipeline, by generating high quality leads across a multi-channel strategy, and developing effective nurturing and qualification funnels.

• Lead, supervise and review the Product Marketing activities, including the creation of collateral needed for product promotion and educational activities, including product brochures, sales decks, website pages, among others, as well as the planning and execution of promotional campaigns. Regularly monitor Commercial activities and ensure swift response to the needs and requests of the Commercial Team to ultimately increase sales effectiveness.

• Lead, supervise and review the Applications Marketing activities to effectively prioritize, request, forecast and disseminate data, generated both internally and externally, to support Marketing efforts and increase scientific reputation and market penetration in different research fields. Ensure the development of scientific marketing collateral such as scientific presentations and posters for events, as well as publications libraries, collateral and tools to support the Commercial Team efforts.

• Lead, supervise and review Channel Marketing activities, including website and e-commerce, social media, digital marketing, advertising, lead gen and qualification systems architecture and integration, as well as regular tracking, reporting and optimization of all Marketing activities across the business.

• Ensure effectiveness and compliance with the highest standards of customer-facing communication across the organization, including consistency in product branding and positioning and messaging for optimal product differentiation from the competition, by providing guidance, trainings and resource sharing tools to internal teams and external partners.

• Build processes and communication channels across different teams of the Spatial Biology Division and other Bio-Techne organizations to ensure strategic alignment, content quality control, coordination and visibility of Marketing efforts.

• ⓘ View potential timezone restrictions

  This position will be located in the United States. It can be remote, or at the Newark, CA office. East Coast candidates or candidates with time flexibility are encouraged to apply for timezone reasons.

Required qualifications

• Master degree in Life Sciences or related field, or Degree in Marketing with an excellent level of scientific understanding.

• At least 10 years of experience in a Life Sciences Marketing role, working with both high-capex products in emerging fields as well as consumable products.

• A good understanding of ISH, IHC/IF, spatial biology, single-cell or histopathology applications in research markets. Understanding of the diagnostic market is a plus.

• Thorough experience launching and selling products in the academic, biopharma and CRO market segments.

• At least 5 years of personnel management experience in an equivalent role, having managed mid-sized teams (5-10 people).

• Fluent in English, oral and written.

Required soft skills

• Strategic and creative thinking.

• Excellent communicator on both general and technical content.

• Excellent sense of visual communication.

• Good managerial skills, with the ability to motivate and direct heterogenous teams.

• Excellent organizational skills and capability to manage deadlines.

• Self-driven. Goal and result-oriented.

Why Join Bio-Techne:

• We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.

• We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA.

• We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more.

• We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.

• We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave.

• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an E-Verify Employer in the United States.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.