Senior Marketing Manager - Trade & Consumer Marketing

About The Job

Senior Marketing Manager – Trade & Consumer Marketing (Remote)

Location: Remote (with occasional on-site activities)

Markets: ASEAN, New Zealand & Australia (primary focus; supports other markets as needed).

Department: Marketing

Work Shift: 8:00 AM – 5:00 PM

About Addiction Foods

Addiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people in 15+ countries. We’re seeking a strategic, hands-on Senior Marketing Manager to lead integrated Trade & Consumer Marketing across ASEAN, NZ, and AU—elevating in-store execution and route-to-market while building consumer demand through digital-first, AI-enabled brand campaigns.

Role Purpose

Own the end-to-end go-to-market engine—from shopper conversion at retail and distributor channels to consumer awareness, consideration, and loyalty. You will integrate trade programs, events/partnerships, channel activations, and consumer brand marketing (digital, social, content, influencers, CRM) to deliver growth, market share, and ROI.

Reporting & Collaboration

• Reports to: Marketing Director
• Key partners: Regional Sales Leads, E-commerce & Marketplace Teams, Brand/Product, Supply Chain, Finance, and Country/Distributor partners.

Key Result Areas (KRAs)

Trade Marketing & Channel Activation:

• Build annual and quarterly Trade Marketing Plans by market/channel aligned to brand and commercial targets.
• Drive in-store visibility, point-of-sale (POSM), planograms, pricing/promotions, and digital merchandising to win the shelf and the search bar.
• Localize toolkits for distributors/retailers; orchestrate sell-in/sell-out programs and joint business plans.
• Track promo effectiveness; optimize assortments, price packs, and placement using data and AI-driven insights.

Events, Partnerships & Shopper Engagement

• Own trade shows, distributor conferences, retail roadshows, and pet community events (virtual & physical).
• Develop partnerships with pet specialty retailers, vets, breeders, KOLs, and communities to amplify trials and repeat.
• Ensure post-event ROI measurement and lead-to-sales conversion.

Consumer Marketing & Digital Growth

• Lead brand strategy and full-funnel campaigns (awareness → conversion → loyalty) across paid/owned/earned.
• Own content & social (TikTok, Instagram, Facebook, YouTube), influencer/creator collaborations, PR, and CRM/loyalty journeys.
• Partner with E-commerce on DTC/marketplace demand gen (search/display, retail media, affiliate).
• Use AI tools for audience insights, creative iteration, media mix modeling, and performance optimization.

Performance, Insights & Governance

• Define dashboards and targets (sell-in/sell-out, market share, traffic, CAC, ROAS, LTV).
• Lead post-mortems and quarterly business reviews; reallocate spend to top-return levers.
• Uphold brand guidelines, legal/compliance (claims, pet nutrition standards), and budget discipline.

Ad Hoc & Strategic Projects

• Support new market entries, portfolio resets, packaging refreshes, and innovation launches as needed.

Day-to-Day Responsibilities (Illustrative)

Trade Marketing:

• Calendarize promotions; brief POSM; run retail media with key accounts; optimize digital shelves.
• Align with Sales & Distributors on forecasts, allocations, and merchandising priorities.

Consumer Marketing

• Build integrated campaigns (content + media + influencers + CRM); brief agencies/creatives.
• Oversee editorial calendar, UGC/influencer seeding, community management, and social listening.
• Partner with Product on NPD GTM: claims, hero reasons-to-believe, launch bundles, sampling.

Data, AI & Ops

• Use AI for audience clustering, creative testing, copy variants, and content repurposing.
• Maintain dashboards (e.g., GA4, retail media, marketplace analytics, CRM, BI).
• Track spend vs budget; produce monthly/quarterly performance packs.

Qualifications

• Bachelor’s in Marketing/Business; Master’s a plus.
• 8+ years in Trade/Shopper & Consumer Marketing within FMCG/Consumer/Pet categories; regional exposure preferred.
• Demonstrated success delivering growth across multiple markets and channels (retail + e-commerce).
• Strong digital acumen: paid social, search/retail media, influencers, CRM/loyalty; hands-on with analytics.
• Proven experience applying AI tools (e.g., for insights, targeting, creative optimization).
• Excellent leadership, stakeholder management, project management, and vendor/agency orchestration.
• Growth mindset, resilience, and bias for action.

Success Metrics (KPIs)

• Sell-in growth, sell-out velocity, improved distribution & weighted distribution.
• Promo ROI, trade spend efficiency, retail media ROAS.
• Share of shelf/search, on-site conversion, basket size, repeat.
• Brand awareness, engagement rate, CAC, LTV, CRM growth & retention.
• On-time/on-budget delivery of campaigns, events, and toolkits; partner satisfaction (NPS).

Tools & Platforms (Examples)

• GA4 or equivalent analytics.
• Retail media & marketplace consoles.
• Meta/TikTok/YouTube Ads.
• Marketing automation/CRM.
• Social listening.
• Project management (e.g., Asana/Trello).
• BI dashboards.
• GenAI tools for copy/visuals/insights.

Why Join Us

• Shape how a global premium pet food brand is experienced at shelf and online.
• Lead digital-first, AI-enabled marketing across vibrant, high-growth markets.
• Collaborate with international teams in a flexible remote setup.

How To Apply

• Send your CV and cover letter to Adelle.Mallari@Addictionpet.com