Marketing Operations and Program Manager

About The Role

The Marketing Operations and Program Manager will play a critical role in supporting A-LIGN’s marketing operations strategy, with a focus on optimizing marketing automation and lifecycle marketing processes. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about improving marketing performance through technology, analytics and fast-paced execution.

Reports to

Senior Revenue Operations Manager

Pay Classification

Full-Time, Exempt

Responsibilities

• Serve as the main liaison between marketing and revenue operations teams to ensure alignment and collaboration across initiatives
• Generate, report, operate and drive alignment across weekly, monthly, and quarterly initiatives to analyze performance across all marketing channels, to derive insights, and recommend improvements
• Coordinate and own cross-functional calls to maintain a strong operating cadence across the go-to-market organization with an emphasis on marketing initiatives
• Support marketing campaign execution through project management tools, list building and enrichment, cross-team coordination, and field marketing planning and execution
• Utilize data orchestration tools like RingLead to scale our record management and hygiene programs
• Collaborate to enhance enrichment program through leveraging first and third-party intent tools as well as advanced AI and non-AI research methods
• Maintain and enhance data quality through enrichment tools and lead routing systems
• Define and track, along with leadership, KPIs relevant to the marketing organization
• Own and manage A-LIGN’s marketing automation platforms and lifecycle marketing workflows
• Serve as the internal point of contact for lifecycle marketing execution, optimization, and marketing tech stack

Minimum Qualifications

EDUCATION

• Bachelor’s degree in marketing, business, or other relevant fields preferred

Experience

• 3+ years of experience in marketing operations or related roles

• Proven track record of coordinating and running a cross-functional marketing operating cadence with go-to-market leaders

• Ability to manage marketing programs using Asana as a project management tool

• Strong understanding of marketing automation, email marketing, and campaign analytics

• Proficiency in managing and integrating marketing tech stacks

• Proven knowledge of relevant tools and platforms

• CRM & Automation: Salesforce, Pardot

• Lead Management & Routing: RingLead, Chili Piper

• Data Enrichment: ZoomInfo, Apollo, Clay

• Analytics & Reporting: Google Analytics, Looker

• Project Management: Asana

• Excellent communication and organizational skills

• Ability to work independently and collaboratively across teams

Skills

• Ability to meet deadlines with a high degree of motivation
• Excellent communication skills
• Thrives in a fast-paced environment
• Ability to work individually as well as collaboratively

Benefits

• Healthcare, Dental, and Vision Benefits
• Employer Paid Life Insurance and Disability Insurance
• EAP - Employee Assistance Program
• Pet Insurance
• 401(k) Plan with Employer Matching
• Competitive Bonus Structure
• Home Office Reimbursement
• Certification Reimbursement
• Personalized Career Coaching
• Generous Paid Time Off
• Paid Office Closure December 25-January 1
• Vacation Bonus
• Summer Hours

About A-LIGN

A-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. Combining experienced auditors and audit management technology, A-LIGN provides the widest breadth and depth of services including SOC 2, ISO 27001, HITRUST, FedRAMP, and PCI. A-LIGN is the number one issuer of SOC 2 and HITRUST and a top three FedRAMP assessor. To learn more, visit a-lign.com.

Come Work for A-LIGN!

Apply online today at A-LIGN.com and learn about life at A-LIGN by following us on LinkedIn.

A-LIGN is an Equal Opportunity Employer. Minorities, women, disabled, and veterans encouraged to apply!