Performance Marketing Specialist

About Us

4AllPromos is a leading e-commerce company in the promotional products industry, delivering custom-branded merchandise to organizations across the country. We're a fast-paced, high-growth environment with a scrappy, mission-driven team focused on delivering excellent customer experiences and continuously improving how we operate.

Position Overview

We’re seeking a data-savvy, hands-on Performance Marketing Specialist to own and scale paid acquisition (Google, Bing, and other channels as appropriate). You’ll architect, execute, and optimize campaigns across Search, Shopping, PMax/AIMax, YouTube, and Display with a focus on efficient scale and rigorous testing. You’ll partner with Marketing, Merchandising, Product/Engineering, and Account Management/Sales, and manage a performance agency—while staying fully hands-on and tying customer and product insights and details to granular campaign management.

Key ResponsibilitiesBuild & Optimize Paid Media (Google-First)

• Own end-to-end Google Ads and Microsoft Ads strategy and execution (supported by our performance agency): Search, Shopping/PMax, YouTube, Display/Discovery.
• Manage Google Merchant Center and drive product feed optimization via third-party feed management tools.
• Ensure robust conversion tracking (GA4, GTM, enhanced conversions, offline imports) and accurate revenue/lead attribution, supported by internal and external analytics resources.
• Serve as the point of contact for external platform representatives and support resources
• Run continuous tests: ad copy/creative, assets, audiences, bidding, landing pages; pilot new campaign types and net-new platforms where justified.
• Stay informed on platform changes and performance marketing best practices.

Analytics, Measurement & Insights

• Build and maintain dashboards (Looker Studio/Google Sheets) tracking scale and efficiency, tied to revenue and profitability.
• Design and analyze experiments (A/B, holdouts) and translate results into clear actions.
• Improve data leverage: cleaner conversion data and stronger audience strategies.

Cross-Functional Collaboration

• Partner with Merch/Sales/Supplier teams on promos, seasonal pushes, new SKUs, etc.
• Collaborate with Product/Engineering/Data on full-funnel tests and technical improvements.
• Share regular performance readouts and next steps with stakeholders.