Head of Performance Marketing

• Head of Performance Marketing
• £90,000–£110,000 + Shares
• Digital Health & Wellness
• UK | Hybrid (flexible mix of remote, with traveling monthly to the office)

We’re working with a fast-scaling digital-first health & wellness brand on a mission to shake up a traditionally slow-moving sector. With strong product-market fit, investment in growth, and a cross-functional culture built for high performance, this is a standout opportunity to lead paid acquisition at scale. The environment is sharp, agile, and full of people who care deeply about what they do — and how it impacts customers.

The Head of Performance Marketing will own and optimise the paid media strategy across Google, Meta, YouTube, Affiliates, and emerging platforms. You’ll lead a multimillion-pound budget, shape the roadmap for diversification, and play a critical role in reducing CAC while scaling customer acquisition.

The Head of Performance Marketing will…

– Own the UK performance marketing budget, managing CAC:LTV and contribution margin

– Lead strategy and execution across Google, Meta, YouTube, Bing, and affiliate partners

– Build testing pipelines and creative loops with design, brand, and content teams

– Reduce platform dependency and drive 35%+ of traffic from non-Google channels

– Grow and lead a high-performing acquisition team with full autonomy

You Will Need

– 8–12 years’ experience in performance marketing across D2C, health, or subscription eCommerce

– Proven success scaling £5M+ media budgets and managing multi-channel funnels

– Analytical strength in CAC, ROAS, LTV, attribution, and incrementality

– Fluency with tools like Google Ads, Meta, TikTok, GA4, Looker, and Amplitude

– Comfort in fast-paced, regulated, or health-centric sectors

Why You’ll Love It

– High-impact, high-ownership role with exec-level exposure

– Shares and bonus package alongside base salary

– Agile environment with full tooling support and experimentation culture

– Hybrid flexibility with vibrant office access in London

– Clear success metrics and rapid feedback loops to measure your impact

Apply today to take your career to the next level with a pioneering company.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates