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Florencia Suarez Varady is in direct contact with Seatsprout and can answer any questions you may have. Email
Florencia Suarez Varady, Recruiter Job Overview:
As a Senior Marketer, you will lead, manage, and optimize large-scale (100K+ keywords) Google Ads campaigns, focusing on strategy, execution, and performance improvement. You should be comfortable working with campaigns that have hundreds of thousands of keywords, ensuring that we maximize ROI and continuously improve key metrics.
Key Responsibilities:
- Develop and implement high-performing Google Ads strategies across multiple campaigns and industries.
- Manage large-scale campaigns with hundreds of thousands of keywords, ensuring optimal performance.
- Continuously analyze campaign performance and make data-driven decisions to improve CTR, CPC, and overall ROI.
- Conduct A/B testing to optimize ad copy, landing pages, and keyword strategies.
- Provide detailed reporting and insights on campaign performance to stakeholders.
- Work closely with cross-functional teams, including content, design, and development, to align marketing efforts.
- Stay updated on Google Ads best practices, trends, and platform updates.
- Lead budget planning and forecast ad spend to meet company objectives.
Qualifications:
- 5+ years of experience in managing large Google Ads campaigns.
- Expertise in handling campaigns with large keyword sets (100k+).
- Strong understanding of SEM, keyword research, and optimization techniques.
- Proficient in Google Analytics, Google Ads Editor, and other related platforms.
- Experience with A/B testing and landing page optimization.
- Ability to analyze data and provide actionable insights to improve campaign performance.
- Strong project management skills and the ability to work under tight deadlines.
- Excellent communication skills and ability to present complex data clearly.
Bonus Skills:
- Experience with additional paid advertising platforms (Facebook Ads, Bing Ads, etc.).
- Familiarity with conversion rate optimization and website analytics tools.