{"id":3626,"date":"2024-12-17T16:28:13","date_gmt":"2024-12-17T08:28:13","guid":{"rendered":"https:\/\/arc.dev\/employer-blog\/?p=3626"},"modified":"2025-03-14T00:19:05","modified_gmt":"2025-03-13T16:19:05","slug":"copyai-case-study","status":"publish","type":"post","link":"https:\/\/arc.dev\/employer-blog\/copyai-case-study\/","title":{"rendered":"How Arc helped Copy.ai save 30 hours weekly by hiring freelance SEO experts"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>About Copy.ai<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Industry<\/strong>: Information Services<\/li>\n\n\n\n<li><strong>Founded<\/strong>: 2020<\/li>\n\n\n\n<li><strong>Location<\/strong>: United States (Remote)<\/li>\n\n\n\n<li><strong>Team size<\/strong>: 11-50<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.copy.ai\/\">Copy.ai<\/a> is an AI-powered platform that streamlines content creation for businesses, enabling them to produce high-quality marketing materials efficiently. Copy.ai streamlines serves over 5,000 paying customers across more than 50 countries. As a fast-growing company, their mission is to make writing faster, easier, and more impactful with the power of artificial intelligence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-17-at-4.04.07-PM-1024x502.png\" alt=\"\" class=\"wp-image-3627\" srcset=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-17-at-4.04.07-PM-1024x502.png 1024w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-17-at-4.04.07-PM-300x147.png 300w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-17-at-4.04.07-PM-768x376.png 768w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-17-at-4.04.07-PM.png 1451w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>Looking to hire expert marketers? Explore our network of vetted talent to:<\/em><\/p>\n\n\n\n<p><em>\u26a1\ufe0f<em>Hire 4x faster <\/em>by skipping the manual search<\/em><br><em>\u26a1\ufe0fSave up to 80% with top global hires<\/em><br><em>\u26a1\ufe0f<em>Get real human support from our team<\/em><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/arc.dev\/hire-marketers\"><em>Hire top marketing experts now \u2192<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Challenge<\/strong><\/h2>\n\n\n\n<p>As the head of content strategy at Copy.ai, <a href=\"https:\/\/www.copy.ai\/author\/nathan-thompson\">Nathan Thompson<\/a> faced a growing workload. Managing technical SEO, refreshing content, and handling social media tasks alongside content creation was simply too much for a one-person team.<\/p>\n\n\n\n<p>\u201cWe increased how often we publish, and I needed to ensure everything was optimized\u2014from meta descriptions and tags to keywords. But creating and promoting content made it impossible to keep up with the technical details,\u201d Nathan explained.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/1-1-1024x616.png\" alt=\"\" class=\"wp-image-3636\" srcset=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/1-1-1024x616.png 1024w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/1-1-300x181.png 300w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/1-1-768x462.png 768w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/1-1-1536x924.png 1536w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/1-1.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Older content was slipping in rankings, and social media posting, while essential, didn\u2019t justify a full-time hire. Nathan needed part-time support to optimize content, improve search performance, and maintain a consistent social presence\u2014all while staying cost-effective.<\/p>\n\n\n\n<p class=\"has-johannes-bg-alt-1-background-color has-background\"><strong>Read More<\/strong>: <a href=\"https:\/\/arc.dev\/employer-blog\/hire-social-media-specialist\/\">When Should You Hire a Social Media Specialist?<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Solution<\/strong><\/h2>\n\n\n\n<p>Nathan turned to Arc to quickly build a small but highly effective remote content team. Each hire took just a few days from start to finish, and within a few weeks, he had three skilled part-time freelancers working remotely from Asia. <\/p>\n\n\n\n<p><a href=\"https:\/\/arc.dev\/employer-blog\/vetting-process\/\">Fully vetted<\/a> for skill and remote readiness, the freelancers got up to speed in the first week, independently managing SEO updates and content refresh tasks. They worked asynchronously, staying connected through tools like Slack and Notion. Despite time zone differences, they delivered on time with clear, proactive communication\u2014all at a fraction of the cost of hiring full-time or locally.<\/p>\n\n\n\n<p>\u201cArc was a huge shortcut. I quickly found freelancers who took over the technical work, like SEO and content updates, so I could focus on strategy and keep things moving forward. The freelancers are dependable, efficient, and fit seamlessly into how we work.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/2-1-1024x616.png\" alt=\"\" class=\"wp-image-3637\" srcset=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/2-1-1024x616.png 1024w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/2-1-300x181.png 300w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/2-1-768x462.png 768w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/2-1-1536x924.png 1536w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/2-1.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Through Arc, Nathan found skilled marketers to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handle technical SEO<\/li>\n\n\n\n<li>Refresh underperforming content<\/li>\n\n\n\n<li>Schedule and manage social media<\/li>\n<\/ul>\n\n\n\n<p>These tasks were critical but didn\u2019t need full-time hires. By handing off the technical work, Nathan freed up time to focus on strategy, refine messaging, and keep Copy.ai\u2019s content moving in the right direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Results<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Initial Contact to Shortlist: 5 days<\/li>\n\n\n\n<li>Shortlist to First Interview: 2 days<\/li>\n\n\n\n<li>Final Interview to Onboarding: 1 day<\/li>\n<\/ul>\n\n\n\n<p>What Copy.ai gained:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Time savings<\/strong>: Nathan reclaimed 15-30 hours per week by outsourcing operational tasks to a skilled freelance team.<\/li>\n\n\n\n<li><strong>Strategic focus<\/strong>: With that time back, Nathan focused on strategy, messaging, and scaling content.<\/li>\n\n\n\n<li><strong>Improved performance<\/strong>: Refreshed articles consistently climbed search engine results pages (SERPs), with many reaching the first three positions.<\/li>\n\n\n\n<li><strong>Cost savings<\/strong>: By hiring freelancers at $20-$30 per hour, Copy.ai delivered consistent results within budget. Hiring full-time talent locally would have cost 3-4 times more without the same flexibility to scale tasks up or down as needed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/3-3-1024x616.png\" alt=\"\" class=\"wp-image-3638\" srcset=\"https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/3-3-1024x616.png 1024w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/3-3-300x181.png 300w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/3-3-768x462.png 768w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/3-3-1536x924.png 1536w, https:\/\/arc.dev\/employer-blog\/wp-content\/uploads\/2024\/12\/3-3.png 1868w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusion<\/strong><\/h2>\n\n\n\n<p>With Arc, Nathan built a reliable, global remote content team to handle the technical tasks that were slowing him down. By outsourcing critical but time-consuming work\u2014like SEO, content updates, and social media scheduling\u2014to skilled freelancers at affordable rates, he regained valuable weekly hours to focus on strategy and growth.<\/p>\n\n\n\n<p><strong>Arc connects you with qualified marketers you\u2019ll <em>actually<\/em> want to interview. <\/strong><\/p>\n\n\n\n<p>\u26a1\ufe0f Meet top vetted marketers in 72 hours<br>\u26a1\ufe0f Access a global talent pool of 450,000<br>\u26a1\ufe0f Hire freelance or full-time remote roles<\/p>\n\n\n\n<p><a href=\"https:\/\/arc.dev\/hire-marketers\">Hire top marketing experts now \u2192<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Copy.ai\u2019s solo content strategist saved 30 hours a week by partnering with Arc to hire skilled freelance experts for SEO and operations tasks.<\/p>\n","protected":false},"author":14,"featured_media":3631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[39,59,27],"class_list":["post-3626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-freelance-hiring","tag-global-hiring","tag-hiring"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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